Misleading Titles Are Misleading

I won't reference the post that the HM Social Media is referring to, only because I respect the company and really don't want to upset anyone by possibly hurting a reputation.

The above photo is in reference to a blog post that had amazing content that talked about some great tips to help nonprofits with their social media struggles, but the title made it seem as if they were saying nonprofits should stop using social media all together.

This made a lot of people, including myself, a tad disappointed. The content was fabulous, but I went in ready to storm the castle to start defending the nonprofit, but instead, it was a very helpful, awesome post.

But no matter how awesome it may have been, it really turned me off the second I realized I was swindled into clicking.

Over exaggerated titles can be funny, but misleading titles can make you lose loyal readers.

We all want clicks, the more clicks, the more potential for interaction and even more potential for conversion. Whether it be a click from Twitter, a click from Facebook, a click from Pinterest or a click on a newsletter; how we represent our content can either make or break us.

For example:

If the title of this blog post were, 'How Misleading Titles Lead To Better Click Rate'

And then you get in here and realize that I'm talking about why misleading titles are bad'.you'd feel a little duped, wouldn't ya?

I know I would!

So I'll make this post short as I'm sure you get the point'

Whether it's on Twitter, Facebook, Blog, Pinterest, YouTube, Newsletter or anywhere else that requires a title:

If you're offering great content, then you don't need a misleading title to trick them into clicking!

Have you ever come across a misleading title that didn't match the content at all?