What Makes You Fascinating?

Do you think you are fascinating?

What if I told you that you most certainly are fascinating and that there is research to prove it?

Less than 2 weeks ago I attended @MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@SallyHogshead) that yes, I am fascinating! 'And research proves it?'

Sally explained that 'fascination is an intense emotional focus. Because when customers are fascinated by you and your message, they're more likely to trust, believe, and respect you.'

I was definitely intrigued. So I took the test during the break following the keynote. And I was really surprised by what I found.

To me this is relevant for brands, for marketers and anyone looking to grow their personal brand. It is relevant for anyone who uses content or persuasion in their business or personal life. And that's, well, all of us'

Sally explained that there are 7 triggers of fascination. The 7 triggers are Power, Prestige, Mystique, Passion, Alarm, Rebellion and Trust and each translates to a unique approach to fascination.

Each of us has a primary and a secondary trigger that defines our own fascination style or approach to persuading others. And this combination creates a grid of 49 personality archetypes.

'Michael, You are THE VICTOR'

This is the first line in the email that delivered my results to me. It said that my primary trigger is PRESTIGE and secondary trigger is POWER. It also said the trigger I'm least likely to apply in my personality and behavior is PASSION.

This means I am 'Results-Oriented' (true), 'Respected' (I hope) and 'Competitive' (oh yeah!)

Well I thought Sally was truly 'fascinating' in her keynote presentation. I would recommend her to any group looking for a keynote speaker.

But I have to say, of all the personality types, I am not sure I am completely comfortable with my results. I always thought of myself as more of a rebel. Maybe 'The Catalyst' (Passion + Rebellion), 'The Secret Weapon' (Mystique + Rebellion) or 'The Change Agent' (Power + Rebellion).

Maybe being unhappy with labels is a classic 'Victor' trait?

For now, I'll take the results with a grain of salt and take the feedback to try and build more passion into my communications, content and persuasion.

But no matter how true the test may be (or feel), I think it's great to hear that we all have the ability to fascinate, that we can stop creating boring content and can start attracting what we want with our own unique fascination advantage.

So take the test if you dare ($47 and takes just about 10 minutes) and share your results with us here?