Whatever venture you're in, traditional marketing and promotion techniques such as direct mail, radio ads and posters are no longer enough to effectively generate quality leads and grow your business. Business expansion today heavily involves the online market or e-market as the new generation of consumers can now be easily and conveniently reached online
Following are practical tips on how you can effectively promote your business to the e-market:
Create an easy-to-use and compelling website. Does the
Once a visitor lands on one of your pages, you have at least 8 seconds to convince them that they're on the right site, that you have what they're looking for. Your homepage or index page should only contain the most essential elements ' a navigation menu, the sidebar and something that would let your visitors know that, through your website, you can help them. overall appearance of your website match the branding of your company? Are website elements arranged in a way so that the important items are highlighted and emphasized? Basically, these are the two major questions that you should consider when evaluating the effectiveness of your small business website.
Hire a team of web designers for small business who have extensive portfolio and experience in the field of web design and web development.
Engage in blogging for business. Business owners can connect and reach their followers and web visitors in a whole new level through business blogging. Start-up businesses can greatly benefit from blogging as this can be a way of making your industry seem interesting.
The online market has so much untapped potential e for your website and your business. You need to start utilizing and maximizing these potentials if you want to bring your business to the next level.
Start podcasting. Podcasts can give the impression that you're an expert in your industry. Also there's a podcasting community out there that you need to take advantage of. All you need to get started is a decent digital recorder, a quality microphone and editing software.
Only a few business owners use podcasting as a marketing medium, so your website and business will surely stand out if you use this. One of the techniques used by podcasters to bring new visitors to their site is to invite or interview fellow podcasters, especially those who already have an established network of followers.
Go on YouTube. You can also use YouTube as your new marketing channel; just make sure that your videos are not blatantly promoting products and services. You need to post something interesting and informative, something that will compel people to watch. When they're finally hooked, you can then direct them to your site.
You can hire a reliable small business website design company to develop your site and outsource other marketing tasks to a virtual marketing assistant so that you can focus more on creating quality blogs, podcasts and videos.
This article is an original contribution by Jobette Escobanas.
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