4 Points that Make Responsive Web Design Worthwhile

Yesterday I wrote an article 10 Killer Techniques to Quadruple your Internet Marketing Success.  Today I want to elaborate on the first point Responsive Web Design.

With 4 billion connected smartphones, there are nearly as many connected mobile devices as there are humans on the planet.  By 2014, if predictions hold true, mobile web visits will exceed those form desktop or laptop devices.

What does this mean for business owners?

The days of having a single website optimized for the usual web browsers like Internet Explorer, Firefox, Safari, Chrome and others are over.  Now you not only have to concern yourself with the plethora of different browsers and versions there are but also a new dimension of different screen sizes and devices that are being used.

So basically, the way your website looks on someone's device will be different all the time and that means that it is not fun or easy to use.  Statistics consistently show that users are not wasting their time on websites that don't work well on whatever device they are using.   A while ago in an article I wrote, I shared that statistics say '75% of users prefer a mobile-friendly site.'

How Can Responsive Web Design Make Life Easier?

1. No Pinching and Squeezing

    If you go to your website on an iPhone or Android device it will squish the site down so that you can see the entire page without scrolling around.  The problem is that you can't read anything either.  So if you want to actually see the text you have to do a lot of pinching and squeezing and then scrolling with your finger.  Not to mention trying to press a tiny little text link with your fat fingers on the little screen.

   With responsive design your website will automatically size to fit the screen without reducing the size of your text.   The menu, and other visuals are programmed to display for the most optimized visitor experience.

2. Maintain One Set of Content

   Before responsive web design, if you wanted to have a mobile friendly site you needed to actually have 2 different websites.  For example, if you visit Fasada Home Remodelling on your desktop or your mobile phone, you are actually seeing two unique websites, each optimized for viewing on different screen sizes. The content on the sites are different and because the mobile site is optimized for an iPhone screen size, it will appear different or may look odd if you are viewing it from an Android, or tablet device with a different screen resolution.

   With responsive design there is no need to maintain content on two separate websites.   If you change or add content to your website, you don't need to remember to change it on your mobile site as well.

3. Your Phone Will Ring More Often

   Responsive website design activates your phone number so that when you click on the number your phone will ask if you would like to call that number.  So with just two quick taps on the screen your new customer is calling you.

4. You Will See a Bigger Return on Investment

   Your new responsive website will be easier to use and all the conversion architecture intelligence that went into building your website carries over to the mobile devices.

   Navigation is made easier, reading is simple, and functionality is programmed to work effectively with your mobile device.  So your mobile-friendly website is geared up to reel in more qualified leads for your business.

   

This article is an original contribution by Jason Gervais.

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