Cast your mind back several decades, and the sport of golf presented an entirely different visage than it does today. While the leading players tended to originate from established sporting nations such as the U.S., UK and Australia, the sport itself was considered as something of a privileged past time that catered to those with wealth and influence.
The sport has evolved considerably within the last 10 years, however, both in terms of global popularity and its accessibility to a wider range of social demographics. The recent exploits of Guan Tianlang stand as the very embodiment of these changes, as the 14 year old Chinese starlet is set to become the youngest ever competitor at the U.S. Masters next April.
Why the Evolution of Golf Provides an Opportunity to Business Owners
With a wider pool of global talent and younger players being afforded the opportunity to make their mark professionally, golf is emerging as an increasingly popular and accessible past time. With this in mind, business owners may want to consider to organizing a team building golfing event to reward their efforts of their staff, as this has the potential to deliver both mental and physical benefits that can enhance performance. Consider the following: -
Encourage Competition Among Staff Members: While some business owners feel that competitiveness can disrupt a carefully honed team ethic, in some instances it can help to improve individual performance. This is especially true for employees who are driven by specific targets, as the drive to achieve personal success cultivates positive team morale and energy. Golf provides an adequate replication of workplace competitiveness, as individuals can work alone or in teams to achieve a common goal, while its non-contact nature ensures that suitable boundaries of behavior are well adhered to.
Offer your Staff Physical and Mental Stimulation: Researchers have suggested that there is a strong link between a healthy workplace environment and company performance, with the majority of award winning firms in the U.S. promoting physical and mental wellness among their staff. Golf is a past time that assists both physical and mental health, especially when played in a competitive manner between friends and colleagues. Offering fresh air, light exercise and the opportunity to learn for those who are new to the sport, it stimulates both body and mind like few other recreational activities.
Develop a Range of Problem Solving Skills: Given the unstable and changeable nature of the modern employment market, is stands to reason that employers are placing a greater emphasis on the importance of transferable skills. Problem solving attributes are among the most sought after in 2012, as they require individuals to listen, adapt and create viable solutions. A golfing event enables your staff to showcase their ability to problem solve, as they will be faced with a different challenge on each hole of the course while also combating variable weather conditions such as rain, wind and humidity. Their ability to thrive in these circumstances is telling, and help you to gain an insight into each individual member of staff that you employ.
The Bottom Line
There is a growing trend in the events industry for creating innovative, live experiences, and a golfing tournament offers multiple advantages for business owners who are looking to reward the performance of their staff. Much more than this, however, golf can help you to evaluate each individual staff member and gain an insight into their motivation, attitude and fundamental workplace skills.
This article is an original contribution by Laura Cole.
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