I don't know about you, but Carly Rae Jepsen's viral smash, 'Call Me, Maybe' has been stuck in my head for days. DAYS. (Please, see below if you have no idea about what I am talking). With all the parodies also out, there is almost no escaping it.
Having had the lyrics stuck in my head for so long, it has me thinking about the important Call you should be including with every piece of content you create: the Call-to-action.
Call Me'
So here's the story. Carly Rae has met this dreamboat of a guy and wants him to call her. So, she says 'Hey, I just met you, and this is crazy, but here's my number, so call me, maybe?' (and then repeats the request over and over again.)
It's a great thing that Carly Rae has made the request for a phone call in the first place. There's something she wants to happen, for this boy to call her, so she's asked.
That's the first step to a good call-to-action: actually making the request. You would think it doesn't need to be said, but all too often it does: Make sure you actually offer your visitors or readers a next step. Without it, you may be providing a compelling argument, but what do you then expect them to do about it? You should be offering up more content and continue to nurture their interest in what you have to say.
I mean, let's face it, if Carly Rae only said 'Hey, I just met you, and this is crazy.', her shot of getting any kind of follow up or next step out of that boy would be pretty slim. But she doesn't! She tells him to 'Call me!'Maybe.'
'Maybe?
That maybe is where I get hung up on her whole effort, and you should, too, as a marketing extraordinaire! In the world of online marketing, if you want someone to do something, you shouldn't just make your request, but make it an imperative!
Call me Now!
Call me or Miss out!
Call me and Make All your Hopes and Dreams come true!
While 'Call Me, Maybe' is perhaps the more appropriate thing for a girl to say when she is handing out her number (as The Rules indicate one should never give out their number, but only be asked for it), on your website or blog, you should want to entice people to deliberately do what you have asked of them. You want to compel them to stay on your site and keep moving forward or learning more, ultimately completely some sort of conversion action. The strength of your imperative may make the difference.
High Click-through Rates and Conversion Rates are the prize of every inbound marketer and the key to those is in the Call-to-action.
When going forward and designing your calls-to-action, remember the lessons of Carly Rae:
- Make the Request! but,
- Make it more compelling than 'Maybe'. (even with the video being viral :)
Watch the video the world is talking about:
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