Mobile media is the wave of the future. Everybody knows that, but do we know why? The ability to do business and get things done while not being at a desktop computer and the affordability of mobile media are just a few reasons why people are upgrading from 'dumbphones' to smartphones. What does this information mean for your business? How can you get in on a piece of the action? Let's look at four different ways for your business to get in on the mobile media craze.
First, here's a little information on who is using mobile media. Over 50% of all mobile Internet users are over the age of 35, as shown in the infographic below, meaning they aren't just using their smartphones as a gaming system. These users want to pay bills online, check to make sure they turned the lights off in their house, schedule their child's next doctor appointment while on break at work, or find companies that can help them out professionally and personally. So, what should your business do to get started?
1. Mobilize your website: One thing businesses need to stop putting off is making their website mobile friendly. If you don't make this change, smartphone users will have a hard time accessing your website when they're on the go. If a potential customer can't easily find your phone number or email address while searching online with their smartphone, they'll be quick to move onto the next website that came up in their search. Mobilizing your website can easily be done by leveraging the HubSpot CMS for your next website.
2. Mobile social media: Next, as long as you have at least a Facebook and Twitter account, you're a step ahead. If you advertise that you're on these social media sites, people will look you up on their smartphones. Using these sites as a tool to promote specials and services will up your mobile traffic and ultimately create more business. Social media sites are also great for maintaining a healthy customer relationship. If they're pleased with your product or service, they will tweet it out to everyone following them. Can you say 'free marketing'?
3. App ads: A good portion of money and business that smartphones make are from apps. Even if the app is free, there will be advertisements placed throughout the program, so businesses can get their brand in an app that they believe their customers will utilize.
Can you guess who controls the most mobile advertisement placements? That's right: Google. So not only is Google controlling your search results based on keywords and search engine optimization; now you will go through Google to have your ad appear on smartphone apps.
4. Build your own App: Instead of paying Google to place an ad in an app for you, why not build your own app? Building an app would make doing business with smartphone users so much easier. Compared to mobile sites, apps are quicker, easier to use and more impressive to consumers. There are different websites that can help you create apps, so if you're into making things easy for your customers consider going this route.
Hopefully these tips on mobilizing your company have been helpful. I'd love to hear opinions on the below infographic and others' thoughts on what makes the most sense for companies looking to jumpstart their mobile presence!
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