The Naked Brand ' A Documentary Film About Advertising Changing The World

There is a documentary film about to be unleashed on the advertising world called The Naked Brand.

It is about advertising and branding needing to be genuine in this transparent, digital age. And it's got Shaq in it!

(I love Shaq, not so much for his basketball prowess, but for being one of the funniest and most personable athletes in the world. Remember when he injured himself pretending to be Spider-Man with his kids and allegedly setting up a complicated system of cable supports while attempting to climb a wall in his house? That was awesome, an excellent use of that crazy NBA paycheck, and the best way possible to injure one's self. But I digress')

Also featuring an impressive roster of industry executives, the following is a description of the film from its website and the trailer is below. The film is from advertising agency Questus, and I'm looking forward to seeing it.

I certainly agree that advertising needs to be more genuine from now on, and I hope that does indeed lead to corporations and marketers changing the world for the better, as the film suggests it will.

The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.

Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn't enough. It's time to actually be great.