Infographics distill complex information into an easy-to-understand visual format that tells a compelling story. They are a powerful content marketing tool, but can do so much more than effectively drive online traffic to your site. Here are 10 examples of how infographics can be used effectively to communicate your message both online and off:
1. Consumer and B2B sales presentations
When your ability to communicate to customers about your product is restricted by time, understanding or language barriers, an infographic (either printed or online) makes a handy sales tool. It's an ideal way to illustrate a point simply, quickly and break down a complex process or supply chain for in-depth discussion. And let's be honest, scrolling through one on an iPad looks pretty sharp.
2. Trade show graphics
Infographics on banner stands in high-traffic areas make attractive and unique visuals for a trade show booth. In addition to making your event space more interesting to look at, the high-quality data can encourage attendees to interact with your staff, or can be enlarged on strategically placed posters to draw visitors from other parts of the event to your booth.
3. Internal communications/HR tools for employees
With their data-centric focus and ability to help viewers zero in on key messages, infographics make a great reference tool for employees who have just joined the company, or for posting vital information during times of internal change such as the introduction of a new benefits package, mergers, acquisitions or downsizing. **Note: they are not suited for communicating confidential information, as infographics are by their very nature viral communication tools that are easily passed around.
4. Crisis response tool
The viral component of infographics is a great asset when trying to provide essential information quickly during a crisis. For example, key contact details, locations of emergency shelters, or a crafted FAQ for responding to urgent request for data can easily be developed and passed to media, blogs, relevant websites and other social media platforms such as Twitter, Facebook, Pinterest, etc.
5. Conferences and speaking engagements
Animated infographics are a brilliant alternative to the usual slide presentation because of their huge visual impact. Integrating them into your speech helps your message stick in the minds of attendees and helps it spread after event if uploaded on YouTube or Vimeo. The frequently updated Social Media Revolution created by Erik Qualmann is one of the best examples of this.
6. Personal bio or resume
When done well, a summary of professional skills and experiences spiffed up with infographics can make you stand out as a candidate. Here's a couple of resources, including a Pinterest page of ideas and a site that takes data from your LinkedIn profile to make a visual resume.
7. Company collateral
Infographics make concise inserts, brochures and spec sheets for customers who still need or prefer printed information about your company. They also work well online for e-newsletters, media kits and as vehicles to communicate pertinent data from annual reports, white papers and research conducted by your company.
8. A resource that establishes you as an industry expert
Sometimes infographics are useful for consolidating a wide range of comparative data that can be used as a resource by potential customers and help establish you as an industry expert. Finding information isn't difficult ' it's the time it takes to sort through and compare it that's time consuming. Whether you're selling TVs or providing information about the airline industry (as in this example), infographics can help inform potential customers and drive decision-making behavior.
9. Tell the story of your brand
If your brand has a unique history or legacy that helps define who you are, an infographic can communicate your pedigree in a visual style that represents who you are and why your target audience should care. Although this example was created by another company, it's an excellent showpiece for promotion of SXSW as a brand.
10. Marriage proposals
Maybe this one isn't for everyone, but for two digital hipsters in love it's perfect. Drake Martinet, associate editor at D: All Things Digital, popped the question with this infographic just in time for Valentine's Day this year. And the lucky lady, Stacy Green, who's a senior vice president of marketing and communications for Mashable, said YES.
The creative and strategic potential for infographics is unlimited. Hopefully this list will inspire you to consider how this powerful tool can be utilized to suit you and your business needs. Happy brainstorming!
This article is an original contribution by Andra Chiscop.
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