Do you ever wonder how truly seamless your customer's journey is with your brand? Do you stay up at night worrying that your TV campaign gets them excited about your product but they end up being disappointed with the in-store experience, or that they can't find what they want on your website, or that they'll see poor product reviews on Amazon and won't buy from you?
Don't worry. You're not the only one with these concerns. We deal with companies every day that have these same worries and many others. It's a marketing jungle out there. Brands are trying desperately (and often failing) to organize a wide array of marketing tactics in such a way that the entire customer experience is integrated. Meaning, no matter when and where the customer or prospect encounters your brand the 'feeling' is the same. Creating relevant connections between your various marketing tactics is important because brands don't want to lose anyone along the path to purchase.
Successfully creating meaningful interactions for your customers across the Four Ps (Product, Price, Place and Promotion) is extremely difficult. Brands nowadays have so many more ways to reach out to people, which is both a plus and a minus. On the plus side, you can touch customers and pleasantly surprise them when they're not expecting it. On the minus side, customers can go looking for and pretty easily find a lot of 'dirt' on your brand. So how do successful brands do this? How do they ensure seamlessness or at least protect against pandemonium?
One way is through our proprietary Integration Audit process, where we create a visual representation of an integrated marketing strategy. This visual tool serves as a detailed map to help guide all current and future marketing decisions. We invite you to learn more about our Integration Audit here. As we've done for many brands, we'd love to help you find the highlights and holes in your marketing plan so that you can create a seamless journey for your customer.
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