Hanging with C.C. Chapman, Jay Baer, Mark Schaefer and Jason Falls at Content Marketing World 2012.
I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Now that I have enough energy to write again, here are my top takeaways from the conference as well as my top 'tweetable moments' from #CMWorld.
For me the biggest takeaway of Content Marketing World 2012 is that we are still answering the 'why content marketing' and 'what is content strategy' question. We saw similar things with social media with people asking 'what's the ROI of social?' The difference is that content marketing is so core to the entire business.
Effective Content Marketing requires an entire cultural shift within the minds of each employee of a company. And as you can see from some of the tweets below, we also need to define the options for an effective content marketing team structure.
My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. We have to see our expertise, knowledge and the ability to tell engaging stories our 'product.'
RT @cahidalgo: 90% of orgs are doing #contentmarketing in some way via @juntajoe and what are the other 10 doing? #Cmworld
' Michael Brenner (@BrennerMichael) September 5, 2012
The world of marketers has shifted so dramatically that most are feeling like they are in hell. Just placing bets @mitchjoel #Cmworld
' Michael Brenner (@BrennerMichael) September 5, 2012
First major shift is the power of direct relationships, says @mitchjoel and all brands can have this! #Cmworld
' Michael Brenner (@BrennerMichael) September 5, 2012
The @mitchjoel line 'Sex with data' on the 2nd biggest trend of our changing #marketing landscapeis awesome.#Cmworld
' Michael Brenner (@BrennerMichael) September 5, 2012
The third big trend is utility. Be useful or die by @mitchjoel. Be helpful. Get customers! #Cmworld
' Michael Brenner (@BrennerMichael) September 5, 2012
Marketing is either passive or active. Most people just want to escape. You create content differently when you accept this #Cmworld
' Michael Brenner (@BrennerMichael) September 5, 2012
Valuable content increases demand for the products you sell, via @tpldrew #CMWorld
' Michael Brenner (@BrennerMichael) September 5, 2012
Rule 1 of content marketing from @thesaleslion is getting started and staying motivated. The secret is listening #CMWorld
' Michael Brenner (@BrennerMichael) September 6, 2012
Just answer the questions your customers have. That is it' #CMWorld
' Michael Brenner (@BrennerMichael) September 6, 2012
You need to own 'problems with'[your product]' and 'vs.' statements in Google. #CMWorld
' Michael Brenner (@BrennerMichael) September 6, 2012
We live in a time of transparent marketing. People look for it but don't see it. Be transparent! #CMWorld
' Michael Brenner (@BrennerMichael) September 6, 2012
If you want prospects legs hanging out of the funnel, focus on how many pageviews your prospects consume. Produce the content. #CMWorld
' Michael Brenner (@BrennerMichael) September 6, 2012
#contentmarketing is about culture. It is about why. It is about what's really important. Tear jerking moment here #CMWorld
' Michael Brenner (@BrennerMichael) September 6, 2012
Listening to @broadydorland on setting up your organization #content strategy and #socialmedia. it's about culture and structure! #Cmworld
' Michael Brenner (@BrennerMichael) September 6, 2012
The new marketing org needs a Chief Content Officer and a Chief Listening Officer #Cmworld
' Michael Brenner (@BrennerMichael) September 6, 2012
The new marketing org needs a Chief Content Officer and a Chief Listening Officer #Cmworld
' Michael Brenner (@BrennerMichael) September 6, 2012
Many discussions here about content workflows or content supply chains. Big challenge at many orgs #Cmworld
' Michael Brenner (@BrennerMichael) September 6, 2012
Either you rock or you suck. Create epic content with @marketingprofs #Cmworld
' Michael Brenner (@BrennerMichael) September 6, 2012
Be a curator of your own content. Create your own inbound links! #Cmworld
' Michael Brenner (@BrennerMichael) September 6, 2012
Here is also a snapshot of the poster I received as 'finalist' for Content Marketing Visionary and a picture of me with the so well-deserved category winner and 'Content Marketer of the Year' Joe Chernov.
Let me know which were your favorite moments in the comments below and follow the conversation on Twitter, LinkedIn, Facebook or Google+.
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