MarketingCamp Silicon Valley's event will enable marketing professionals in Silicon Valley to share, learn, develop togetherness, and hopefully innovate around marketing. Register today, because seats are limited.
I must be really excited about it as I have agreed to help with the social media effort around the event, together with our exceptional team of industry leaders.
We've all been to a 'conference.' So we all know what that is, right? Or do we?
I think you'll agree that in common experience, a conference has a set, sometimes rigid, agenda'with pre-ordained speakers who are not necessarily addressing topics that are most germane to the audience. Even if a presented topic is perfectly on-target, it is one-way communicating that represents only the speaker's perspective.
Most conferences are sadly missing 'discussion' and they are decidedly lacking in the 'togetherness.' Most of us have attended conferences where the real ideas are discussed in the hallway between the sessions. At our unconference, you will get together with others ' in group sessions ' to hold hold your own discussions on the subjects you want to explore!
While this unconference concept may be new to you, it is not a new format: Unconferences have been extremely successful for many years in bringing together people from diverse motivations and backgrounds to self-organize topics of greatest interest to the group, with an emphasis on interaction, discussion, and debate.
The unconference meeting format dates back to the 1980's and the development of a meeting scheme called Open Space Technology by Harrison Owen.
In an unconference, topics of presentations and discussions are selected by participant voting ' every attendee is able to set their own priorities and is free to attend or leave any topic session, or even depart the entire meeting, at any time.
This selection process ensures that each participant has a responsibility in deciding what they want to get from these meetings: Each individual can attend the discussions they are most interested in contributing to.
The result is an astounding increase in leadership, participation and inspired results compared to what conferences have become. Discussion and Togetherness are maximized! And so is the satisfaction of the attendees, who are no longer passive listeners, but active participants in how they engage the unconference's discussions.
So what is MarketingCamp?
Innovative marketing is what has made the Silicon Valley what it is today, and marketing movers and shakers benefit from interacting, cross-pollinating and learning from each other.
The MarketingCamp Silicon Valley event is a single-day meeting that is designed to provide a great opportunity for anyone passionate about marketing to spend a day'at no charge and with no obligations'having fun sharing and learning from peers and mentors.
The MarketingCamp Silicon Valley team has selected the unconference format to assure that our event provides participants with the optimal opportunities to engage each other and focus on the topics that hold the most shared interest.
There is no set agenda, no requirement to sit quietly during long presentations.
We very much want active participants'not passive attendees. And everyone will have an opportunity to [BOLD: Share] what they have experienced, to Learn from their peers and mentors and to Grow from the day's sessions and from the personal contacts gained.
' Topic submissions opens on September 8th: Put on your thinking hat and submit a topic today, either for you or another presenter.
' Topic voting begins on September 29th. But only registered individuals can vote ' so sign up today!
Follow our updates and participate in the discussions via the MarketingCamp Silicon Valley's social media channels:
Learn more about us and register today to reserve your spot! Seats are limited; many individuals are registering every day. Now is the time to act.
Find us on Twitter: #MCSV
This article is an original contribution by Natascha Thomson.
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