So your website is getting found by applying all the best SEO and Inbound Marketing principles such as writing engaging content that Google loves, optimising web page content , sharing content with your target audience using the appropriate social platforms; all driving potential customers to your website.
So great news, you're getting more potential clients to your website landing pages but you're not seeing an increase in leads. Basically they are not converting.
In this situation you need to start to look at Conversion Rate Optimisation (CRO), and consider elements of your site that might be obstacles to moving prospects into the sales funnel, such as
- Does the content speak to the issues that your audience is facing
- Is content too long and boring, or not detailed enough?
- Do all the web page elements stimulate a feeling of trust in your prospects?
- Are you asking for too much information in your enquiry forms?
- Are your call-to-actions clear and visible?
The aim of conversion optimisation work is to improve the use of these page elements to see an increase in conversion from prospect to lead.
A CRO infographic by SEOgadget.co.uk. Read the full guide on SEOmoz.
Have you had success in optimising your webpages for conversion? Let us know in the comments below.
Are you looking to find out how you can improve online conversion? Check out our free inbound marketing checklist now.
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